Brand & Media Kit

Everything you need to represent and write about Metric Insights. Download logos and brand assets, access company information, or find executive bios and press materials — whether you're an employee, partner, vendor, or member of the press.
Logo
Brand Colors
Typography
Brand Downloads
Company Overview
Brand Colors
Our color palette reflects the clarity and professionalism of the Metric Insights brand.
The primary palette should dominate all communications, with secondary colors used sparingly as accents.
Primary palette
MI Blue
Primary brand color — CTAs, headlines, links
MI Dark
Headlines, body text, dark UI backgrounds
White
Page backgrounds, reversed text
Secondary / Accent Palette
MI Light Blue Gradient
Accent color for marketing materials
MI Dark Gradient
Accent color for marketing materials
Typography
Consistent typography reinforces our brand across every touchpoint. We use a clean, modern type system designed for readability in both digital and print contexts.

Inter

Used for headlines, subheadings, navigation, and UI elements, and body text

Arial or system sans-serif

Used when the primary brand font is unavailable (e.g., plain-text email, third-party platforms).

Typography Guidelines
  • Headings: Use the primary typeface in Semibold or Bold weight
  • Body text: Use Regular weight at 16px (web) or 10–12pt (print) minimum for readability
  • Never use all-caps for body copy; all-caps is reserved for short labels and navigation items
  • Maintain consistent line-height of 1.4–1.6x the font size for body copy
  • Do not use decorative, script, or novelty fonts in any Metric Insights materials
Brand Downloads
Grab the brand assets you need below. For questions about usage or to request custom assets, contact design@metricinsights.com
Blue download logo icon
Logo Pack

Primary, reversed, and icon-only logo in all supported formats

About Metric Insights

Metric Insights was founded in 2012 to solve a growing paradox in the Business Intelligence industry: as data became abundant, it overwhelmed users rather than empowered them. Organizations were rapidly adopting BI tools — from basic reporting to advanced data visualization and data science — but without governance and organization, valuable insights were lost in the noise.

Metric Insights provides an enterprise BI Portal platform that integrates all analytics tools, reporting, and metrics into a single, governed catalog of certified assets. The platform drives engagement by making it simple and practical for users to find, trust, and consume data.

Today, Metric Insights serves leading organizations across financial services, healthcare, consumer goods, and more — including Coca-Cola Europacific Partners, Waste Management, Mondelēz, Mount Sinai, and Wellstar.

Key Products:

BI Portal, Custom Apps (MI Apps), Concierge

Notable Customers:

Coca-Cola Europacific Partners, Waste Management, Mondelēz, Mount Sinai, Wellstar

Investors:

First Round Capital, Lerer Hippeau, Work-Bench