Alerts are special distribution tools in Metric INsights that can send any payload when the defined rule is satisfied. Alerts can be sent immediately when the rule is detected, or as part of a user’s Alert Digest. Examples of alert rules that use Metric Views are Target, Stoplight, and Statistical – they can be simple, advanced, or complex depending on needs. Alert can be configured with a payload – they can send any element in Metric Insights when triggered. They can be sent via email, text, or to our mobile application. Alerts can be configured with a Managed Workflow – a workflow manager that automatically establishes subscription models and escalation policies.