Creating Compelling User Journeys for your BI
Creators of consumer applications are great at understanding their user journeys, and they’re adept at building workflows and functionality into their applications to fully navigate users through a process and to a conclusion (e.g. Postmates, Uber, etc).
In Business Intelligence, it’s often done backward and leads to far inferior results. BI practitioners spend unnecessary time sourcing data and building dashboards. They assume that users will create their own journeys to answer the questions that they have. This never works and consistently results in users being overwhelmed with content. The end result is frustrated users, a lack of trust in BI, and a poor ROI for your BI investments.
Watch this webinar to learn how to create compelling user journeys.